Clients
I have experience working with a variety of health and fitness brands, including fitness studios and CPG startups. I’m passionate about cohesive brand experiences and a customer-first, value-based approach, while still saving you money and keeping the big picture and the bottom-line in mind.
Want to work with me? Send me an email at nancylinchen@gmail.com!
TITLE Boxing Clubs (Boston)
Who: Boston-based boxing gyms looking to increase member engagement and retention through relevant social media and email campaigns.
What: Email blasts [Constant Contact], trainer and staff features, organic social media, social media strategy, business partnerships
Impact: Increased social media following and engagement, used IG stories and posts to drive sales, member engagement and retention, and business partnerships. Revamped email marketing to look more professional and sell personal training.
Sample work:
BURNIN’ By Ray
Who: A Boston-based fitness studio providing a unique “Un-Gym” experience that was looking to make their Seaport location opening a huge success.
What: [MailChimp] newsletters and sales emails, Mobit text campaigns for conversion, aided in new location opening, worked with graphic designer to implement social media strategy and creative direction, influencer management
Sample work:
Drink Simple
Who: A Boston-based maple water startup looking to get social media help and pivot their branding to more of a lifestyle brand.
What: Social media strategy, campaign proposals, influencer management, digital marketing consulting, email strategy and optimization, Klaviyo migration
Sample work:
Meal Prep on Fleek
Who: A high traffic meal prep blog with a large Instagram presence and awesome content looking to get help with email marketing.
What: Content newsletter creation, email automation flows optimization, email strategy and A/B testing, list health, lead acquisition [Mailchimp]
Sample work:
ButcherBox / SmoothieBox
Who: A subscription service that delivers grass-fed beef, organic chicken, and heritage breed pork directly to your door, on your schedule. Launched sister company SmoothieBox in 2018.
What: Customer retention, content newsletter creation, email automation flows optimization, email strategy and A/B testing, acquisition emails // SMOOTHIEBOX: Pre-sale launch strategy and execution, acquisition and retention emails, migration to Klaviyo
Sample work:
