If you’re looking for…
…a freelancer that can take over what you’re currently paying an agency tons of money for, someone to create strategic digital marketing initiatives for an agency you work with, or just extra marketing help, you’ve found the right person.
With years of experience in digital marketing (a focus on email and social) for wellness startups, beauty & fashion companies, fitness studios, and B2B tech companies, I’m able to work efficiently and organize your marketing to take it to the next level. I have a knack for creative problem solving and taking the big ideas and turning them into actionable steps.
Email me for rates (nancylinchen@gmail.com).
Areas of expertise:
Email marketing (customer retention, lead acquisition, triggered emails/flows, platform migration, newsletter creation)
Social media marketing (strategy, execution, branding, organic social, paid social support)
Content marketing (content strategy, content creation, editorial direction, writer management, scheduling)
Project management (working with designers and remote teams, campaign planning)
Influencer / affiliate marketing (developing an influencer / ambassador / affiliate program, managing influencers)
ESP EXPERIENCE:
Klaviyo, Braze, HubSpot, Marketo, Constant Contact, MailChimp
OTHER TOOLS:
Attentive (SMS), Postscript (SMS), Yotpo (Loyalty), Custora, Hootsuite, Asana, Monday, Trello, WordPress, Squarespace, MindBody, basic HTML / CSS
ANALYTICS EXPERIENCE:
Looker, Amplitude, Google Analytics, Microsoft Excel
Portfolio
Athletic Greens
Key initiatives: Lifecycle & retention, email / SMS marketing strategy & execution, cross-functional work, rebranding.
Full time.
Faherty Brand
Key initiatives: Email / SMS marketing strategy & execution, cross-functional work & omni-channel reporting, retention & loyalty program.
Full time.
Perfect Keto
Key initiatives: Email / SMS marketing strategy & execution, cross-functional work & reporting, loyalty program launch.
Full time, Dec 2018-Oct 2020.
SmoothieBox
Key initiatives: Email marketing strategy & execution, content creation & inbound marketing.
Freelance, August 2020-present.
Drink Simple
Key initiatives: Email / SMS marketing strategy & execution, organic social media strategy & management, partnerships & influencer management.
Freelance, May 2018-present.
ButcherBox
Key initiatives: Email execution, customer loyalty & retention.
Full-time, October 2017-November 2018.
Meal Prep on Fleek
Key initiatives: Email (content newsletter & sales) creation.
Freelance, May 2019-December 2020.
Muniq Life
Key initiatives: Email automation initial setup & retainer.
Freelance, November 2019-present.
House of Wise
Key initiatives: Email automation initial setup.
Freelance (project based).
Want to get in touch?
Email me at nancylinchen@gmail.com!