NANCY CHEN
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speciality:

curating a humanized digital experience for the customer.

 
 

If you’re looking for…

…a freelancer that can take over what you’re currently paying an agency tons of money for, someone to create strategic digital marketing initiatives for an agency you work with, or just extra marketing help, you’ve found the right person.

With years of experience in digital marketing (a focus on email and social) for wellness startups, beauty & fashion companies, fitness studios, and B2B tech companies, I’m able to work efficiently and organize your marketing to take it to the next level. I have a knack for creative problem solving and taking the big ideas and turning them into actionable steps.

Email me for rates (nancylinchen@gmail.com).

 
Photo by Cool Cousin

Photo by Cool Cousin

Photo by Cool Cousin

Photo by Cool Cousin

 

Areas of expertise:

  • Email marketing (customer retention, lead acquisition, triggered emails/flows, platform migration, newsletter creation)

  • Social media marketing (strategy, execution, branding, organic social, paid social support)

  • Content marketing (content strategy, content creation, editorial direction, writer management, scheduling)

  • Project management (working with designers and remote teams, campaign planning)

  • Influencer / affiliate marketing (developing an influencer / ambassador / affiliate program, managing influencers)

ESP EXPERIENCE:

Klaviyo, Braze, HubSpot, Marketo, Constant Contact, MailChimp

OTHER TOOLS:

Attentive (SMS), Postscript (SMS), Yotpo (Loyalty), Custora, Hootsuite, Asana, Monday, Trello, WordPress, Squarespace, MindBody, basic HTML / CSS

ANALYTICS EXPERIENCE:

Looker, Amplitude, Google Analytics, Microsoft Excel

Portfolio

LinkedIn here

Athletic Greens

Key initiatives: Lifecycle & retention, email / SMS marketing strategy & execution, cross-functional work, rebranding.

Full time.

See emails here.

Faherty Brand

Key initiatives: Email / SMS marketing strategy & execution, cross-functional work & omni-channel reporting, retention & loyalty program.

Full time.

See emails here.

Perfect Keto

Key initiatives: Email / SMS marketing strategy & execution, cross-functional work & reporting, loyalty program launch.

Full time, Dec 2018-Oct 2020.

See emails here.

SmoothieBox

Key initiatives: Email marketing strategy & execution, content creation & inbound marketing.

Freelance, August 2020-present.

See emails here.

Drink Simple

Key initiatives: Email / SMS marketing strategy & execution, organic social media strategy & management, partnerships & influencer management.

Freelance, May 2018-present.

Instagram here.

ButcherBox

Key initiatives: Email execution, customer loyalty & retention.

Full-time, October 2017-November 2018.

Meal Prep on Fleek

Key initiatives: Email (content newsletter & sales) creation.

Freelance, May 2019-December 2020.

Muniq Life

Key initiatives: Email automation initial setup & retainer.

Freelance, November 2019-present.

House of Wise

Key initiatives: Email automation initial setup.

Freelance (project based).

Want to get in touch?

Email me at nancylinchen@gmail.com!

 

"
Nancy and I have been working together on BURNIN’ by Ray’s social media strategy for just over a month now and it has been nothing but a pleasure! It’s been so great to collaborate with another consultant (freelancing doesn’t always involve the most collaboration!), and our ads are getting some great interaction! They feel much more cohesive with Nancy involved.

/  KRISTEN MANN, GRAPHIC DESIGNER  /